While he remains, like Statham, a white male, he is much younger than his predecessor. In THE TRANSPORTER REFUELED (2015), Ed Skrein is the only individual associated with the 2012 Audi S8 D4. Other individuals were associated with Audi in the 2 nd and 3 rd installment of the TRANSPORTER franchise, but Jason Statham was by far the individual most associated with the Brand. While Audi’s visibility remains similar in THE TRANSPORTER REFUELED (2015) as in TRANSPORTER 3 (2008) there has been a big shift in one aspect of its main user’s demographic profile. They supersede Chevrolet in all the TRANSFORMERS movies, Ford in NEED FOR SPEED (2014) as well as Dodge or any other single car Brand in the FAST & FURIOUS franchise. If we expand to car Brands in general, we find that the Audi’s integration in the 20 TRANSPORTER installments are far more visible than any other car Brands in Concave Brand Tracking’s database. Audi’s appearances in 2015 blockbusters FIFTY SHADES OF GREY and AVENGERS: AGE OF ULTRON are also dwarfed by those in the TRANSPORTER movies. In its 3 TRANSPORTER movies, Audi is far more visible than in 2004’s I, ROBOT, 2013’s THE WOLVERINE or any IRON MAN movie. If we look at movies more broadly, we see that Audi’s appearances in the TRANSPORTER movies are substantially more visible than in many other blockbusters. Audi is however much more visible in THE TRANSPORTER REFUELED (2015) than in TRANSPORTER 2 (2005). This is on par with the logo/name visibility in TRANSPORTER 3 (2008) and higher than in the first 2 movies.ĭespite Audi having the same logo/name visibility in THE TRANSPORTER REFUELED (2015) as in TRANSPORTER 3 (2008) and having its vehicles shown more prominently, it does appear for less time on screen and hence it has slightly less overall visibility. 22% on TRANSPORTER 3 (2008).įinally, Audi’s logo is visible in 90% of its screen time in THE TRANSPORTER REFUELED (2015). It is only 13% in THE TRANSPORTER REFUELED (2015) vs. There is also a decrease in the % of screen time in which Audi was seen in the background.
These are shots that are solely meant to show the vehicle without being close-ups. In THE TRANSPORTER REFUELED (2015), Audi is shown in an obvious way in 5% of its screen time vs. This mean they are clearly seen on screen but are not getting particular attention beyond their use. In terms of how discernible the vehicles were in the various movies, we see that in around ¾ of their respective screen times they were all shown subtly. This is less than the 11 ½ minutes it had in TRANSPORTER 3 (2008) but far more than in TRANSPORTER 2 (2005) or BMW’s 6 ¾ minutes in THE TRANSPORTER (2002). screen timeĪudi has almost 10 minutes of screen time in THE TRANSPORTER REFUELED (2015). BMW in THE TRANSPORTER (2002) was less visible than Audi in any of the other movies.įor a more in-depth view of the visibility we look at the various aspects of the Brands’ exposure. It did however receive substantially more than in TRANSPORTER 2 (2005). When factoring in all of the above, we find that Audi receives slightly less total visibility in THE TRANSPORTER REFUELED (2015) than in TRANSPORTER 3 (2008). These include screen time, logo/name visibility and product discernibility. In order to measure the overall visibility of Brands in entertainment, Concave Brand Tracking records an array of exposure metrics. These metrics include exposure, the demographics of the individuals associated with the vehicles and how Audi is contextually portrayed. In this article we will look at a variety of metrics of Audi’s presence and portrayal in the TRANSPORTER franchise.
The latest movie features a completely new cast but has one very familiar “character” from the last 2 installments, Audi.Īfter starting off the franchise with Statham at the wheel of 1995 735i BMW in THE TRANSPORTER (2002), Audi became the starring car Brand in all the subsequent TRANSPORTER movies, including the latest one. THE TRANSPORTER REFUELED (2015) is the reboot/prequel to the TRANSPORTER trilogy which came out between 20 and starred Jason Statham.
0 kommentar(er)
